The Deck, Savile Row’s First Shop for Custom Women’s Suits, Shakes Up Tailoring

Fashion designer Daisy Knatchbull has created a space for a female clientele on the traditionally masculine block with four suit lines and a plethora of custom tailoring options.

Knatchbull wears a three-piece, made-to-measure suit.

Photographer: Carlotta Cardana for Bloomberg Businessweek

Men have long appreciated the transformative power of a custom-tailored suit: the air of confidence it conveys, the authority it implies, the attention it commands. But that sartorial clout has largely eluded women, who find themselves relegated to off-the-rack clothing in cookie-cutter sizes that often don’t do justice to their body.

Daisy Knatchbull, founder of the Deck on Savile Row, is tailoring her modern pieces to fit that forgotten half of the population—curves and all. Her team performs all the customization that men’s shops offer, but they also instill body positivity, enhancing what clients love about their figure and tactically disguising what they don’t.